A word from G2

At G2 Films we work tirelessly to ensure that the content we produce works for our clients produces results, in today’s multi-channel landscape.

Does your brand have enough personality?

Brand and content can sometimes be awkward bedfellows. Ideas that can truly work from a content perspective are often too far outside the comfort zone of those who need to protect the perception of their brand.
So how much personality should a brand communicate?
Often levity in creative ideas can showcase brand confidence in a way that attracts engagement, whilst not denigrating long standing perception. People tend to engage with humility