Exclusive Collection’s longstanding connection with England Rugby offered them the opportunity to showcase the similarities between the two organisations.
The creative idea we proposed to support the Exclusive Collection re-brand, was to use a series of rugby related stories to highlight how Exclusive staff go that extra mile. With the help of a couple of famous faces from the world of international rugby, we created a likeable and amusing way to show the best of the Exclusive Collection offering and service, whilst bringing out the true personality of the brand.