The Exclusive Collection rebrand
How do you create a compelling narrative for a brand film centred on the teamwork, collective goals and initiative of its people?
We concentrated our thinking around Exclusives’ association with England Rugby and the many creative possibilities that transpired. It enabled us to showcase the synergies between first class service and success in elite sports.
Often levity in creative ideas can showcase brand confidence and personality, which ultimately attracts engagement. So we designed a number of rugby related scenarios featuring the Exclusive people in their everyday roles.
And with the help of a couple of famous faces from the world of rugby, we were able to create a very memorable piece of content that showcases the very best of the Exclusive Collection, and its people. The great thing about projects like these is the collective faith in the creative idea.
Trust and have confidence in the idea, that’s all we ask. It allows us to be the best at what we do.